4 ms·

the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.

by vaksel 16y ago

lftl 16y ago
I definitely think thats part of the picture, but I feel presentation is part of it too. Google has spent a TON of time testing their ad formats to get the right measure CTR without annoyance. I don't get the feeling FB has invested as much time in their format, and that they have a lot of options on improving ad performance while still not MySpacing themselves.
- dalore 16y ago
  Actually it's not google doing that, but the advertisers on Google. Any advertiser worth his salt runs variations of the same ad. After a while you drop the one with lowest CTR and create another one. Keep doing this and you get a feel for what gives you the best CTR for you.
- smokey_the_bear 16y ago
  If I see an ad I'm interested in on Google, I'll click it. That happened to me once on facebook, and I got dozens of pop up windows that popped under more when I try to close them. I don't trust then enough to click on one of their ads again.
DaniFong 16y ago
So if Facebook had a search engine, or Google had Facebook's data, an ad platform could be even more targeted, and targeted to when people are looking for something.
idoh 16y ago
It is not true that all CTR is low on Facebook. There's a wide range of CTRs for ads. Some of them are really low, but some are ridiculously high, a lot higher than what I've seen on a traditional high quality web-based ad network.
ghshephard 16y ago
That, and, very frequently when I'm looking to purchase something, I go to google, do a search find a vendor on the advertisements and go purchase from them. I suspect there is a not insubstantial part of the Google Community that uses their advertisements as a form of Yellow Pages. On my iPhone, I use searching in Google Maps all the time as though it were the Yellow Pager.

the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.

by vaksel 16y ago

the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.

lftl 16y ago

I definitely think thats part of the picture, but I feel presentation is part of it too. Google has spent a TON of time testing their ad formats to get the right measure CTR without annoyance. I don't get the feeling FB has invested as much time in their format, and that they have a lot of options on improving ad performance while still not MySpacing themselves.

dalore 16y ago
Actually it's not google doing that, but the advertisers on Google. Any advertiser worth his salt runs variations of the same ad. After a while you drop the one with lowest CTR and create another one. Keep doing this and you get a feel for what gives you the best CTR for you.
smokey_the_bear 16y ago
If I see an ad I'm interested in on Google, I'll click it. That happened to me once on facebook, and I got dozens of pop up windows that popped under more when I try to close them. I don't trust then enough to click on one of their ads again.

DaniFong 16y ago

So if Facebook had a search engine, or Google had Facebook's data, an ad platform could be even more targeted, and targeted to when people are looking for something.

idoh 16y ago

It is not true that all CTR is low on Facebook. There's a wide range of CTRs for ads. Some of them are really low, but some are ridiculously high, a lot higher than what I've seen on a traditional high quality web-based ad network.

ghshephard 16y ago

That, and, very frequently when I'm looking to purchase something, I go to google, do a search find a vendor on the advertisements and go purchase from them. I suspect there is a not insubstantial part of the Google Community that uses their advertisements as a form of Yellow Pages. On my iPhone, I use searching in Google Maps all the time as though it were the Yellow Pager.