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That's why you don't put in so much personal information. The oddest, though, is when looking at a site that has nothing to do with IT, there are contextual ads

That's why you don't put in so much personal information. The oddest, though, is when looking at a site that has nothing to do with IT, there are contextual ads for IT stuff below.

tokenadult 16y ago
I think the point is that it doesn't take a lot of personal information to target an ad very specifically. But even when that happens, banner blindness trumps ad targeting. Banner blindness is very powerful indeed if a mother will ignore a photo of her own child.
lftl 16y ago
I haven't used FB's ad creation in depth, but I don't think it would take much personal-type information to do this. One of the biggest ways FB offers to target is by the pages/groups a user likes/is a fan of/whatever they call it now. So you could narrow down pretty well just using the information that's available on most people' public search result pages.
WillyF 16y ago
That's called retargeting. Not sure if the Facebook Ads platform offers any kind of retargeting options (besides targeting based on Liking something), but many ad networks do. For instance, I spent some time looking at Photoshop on Adobe's site. Ever since, I've seen a ton of ads for Photoshop. It's a really effective tactic, since you've already prequalified the user's interest from an earlier online action.
- idoh 16y ago
  The way it works is that the ad network puts a pixel on the photoshop page. When your browser sees that pixel you get cookied by the ad network. Then when you see an ad placement from that ad network then you'll maybe see campaigns targeted to the BT profile. With ad network pixels it is hard to get reach. This is were companies like BlueKai fit in. They make a deal with Adobe and lots of others to put their pixel/JS on Adobe's page. Then when an ad network gets a campaign that needs to target photoshop users, they buy profiles from BlueKai. Basically, BlueKai will piggyback the ad network's pixel on the BlueKai placement, either by injecting it via javascript or by doing a 302 redirect. This has to run for a couple weeks until the ad network has got enough reach for that profile, then they can start the re-targeting campaign. That's how it generally works, I don't know if BlueKai actually has a relationship with Adobe.
  - stellar678 16y ago
    Do you know if Google does this with products other than AdSense? I guess for search ads a user's intent is more explicit, but it's probably still a useful signal. Analytics in particular seems like it could provide a lot of data to them. I hope they're not doing that.
    - idoh 16y ago
      I don't believe that they are doing this but I am not sure. They certainly have the reach to dominate the space if they switched it on.

That's why you don't put in so much personal information. The oddest, though, is when looking at a site that has nothing to do with IT, there are contextual ads for IT stuff below.

tokenadult 16y ago

I think the point is that it doesn't take a lot of personal information to target an ad very specifically. But even when that happens, banner blindness trumps ad targeting. Banner blindness is very powerful indeed if a mother will ignore a photo of her own child.

lftl 16y ago

I haven't used FB's ad creation in depth, but I don't think it would take much personal-type information to do this. One of the biggest ways FB offers to target is by the pages/groups a user likes/is a fan of/whatever they call it now. So you could narrow down pretty well just using the information that's available on most people' public search result pages.

WillyF 16y ago

That's called retargeting. Not sure if the Facebook Ads platform offers any kind of retargeting options (besides targeting based on Liking something), but many ad networks do. For instance, I spent some time looking at Photoshop on Adobe's site. Ever since, I've seen a ton of ads for Photoshop. It's a really effective tactic, since you've already prequalified the user's interest from an earlier online action.

idoh 16y ago
The way it works is that the ad network puts a pixel on the photoshop page. When your browser sees that pixel you get cookied by the ad network. Then when you see an ad placement from that ad network then you'll maybe see campaigns targeted to the BT profile. With ad network pixels it is hard to get reach. This is were companies like BlueKai fit in. They make a deal with Adobe and lots of others to put their pixel/JS on Adobe's page. Then when an ad network gets a campaign that needs to target photoshop users, they buy profiles from BlueKai. Basically, BlueKai will piggyback the ad network's pixel on the BlueKai placement, either by injecting it via javascript or by doing a 302 redirect. This has to run for a couple weeks until the ad network has got enough reach for that profile, then they can start the re-targeting campaign. That's how it generally works, I don't know if BlueKai actually has a relationship with Adobe.
- stellar678 16y ago
  Do you know if Google does this with products other than AdSense? I guess for search ads a user's intent is more explicit, but it's probably still a useful signal. Analytics in particular seems like it could provide a lot of data to them. I hope they're not doing that.
  - idoh 16y ago
    I don't believe that they are doing this but I am not sure. They certainly have the reach to dominate the space if they switched it on.