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"Purchase process research showed it's not a top buying consideration, and anecdotal information indicated that actual usage was not high." Anyone else surpris
by sssparkkk 10y ago
"Purchase process research showed it's not a top buying consideration, and anecdotal information indicated that actual usage was not high."
Anyone else surprised they're making this decision partly based on 'anecdotal information'? Or would it be explicitly phrased this way to prevent people from suspecting spyware in their TV sets?
- twoodfin 10y agoMaybe. My guess is that the TV divisions of these companies just don't spend a ton of market research effort on post-purchase usage patterns. You've bought a big TV and likely won't buy another one for years. It's the next consumer's level of interest in various features they'll spend money to learn.