Apple doesn't compete on price so it's margins are huge, which seems to be their general schtick, fine, so they make a lot of money after they recoup their fixe

Apple doesn't compete on price so it's margins are huge, which seems to be their general schtick, fine, so they make a lot of money after they recoup their fixed costs. You know who else made a killing on high margin products with no competition? IBM, selling mainframes. IBM mainframes are still around, IBM still makes money on them, but no-one cares or wants to work on them.