3 ms·
journalist here. There is hardly a week when I don't get an email or a call about if I "saw the mail about XYZ they sent me last week". I think it has been aro
by jagermo 10y ago
journalist here. There is hardly a week when I don't get an email or a call about if I "saw the mail about XYZ they sent me last week".
I think it has been around forever. Most people I know hate it, but there are still companies that put pressure on their agencys to "follow up".
That beeing said, its probably a low-effort thing that still has a medium to high chance to bring in customers.
Update: If you work in a company and force your media guys to do these cold calls, please stop. Nothing gets you faster on blacklists.
- builtinbuffalo 10y agoSo then how does one make you aware of what they're doing? Should they send you over a fax or wait for you to call them? Part of your job, whether you like it or not, is interacting with pr agents and in house marketers via phone and email.
- jagermo 10y agoDon't get me wrong, I have no problems interacting with PR persons or other people. But there is a difference between a friendly chat, a follow-up call (e.g. after an interview or a lenghty mail conversation) and a cold call to check if I intend to write about an obscure "news" release. Yes, it is frustrating if no one picks up your release, but then you have to adapt and choose either a different topic or a different target audience. Me, for example, I never write about personal changes in companies. And still people ask me if and when I publish my piece about their new Head of XYZ.
- builtinbuffalo 10y agoI don't envy the position and having been on both sides before there's no simple answer. I wish I lived in a reality where I could actually take the time to build meaningful relationships with the press at all times, but most of the time being a little pushy and eek spammy is required to deliver.