> Communication is key. You need to present your work in terms non-developers can both understand and relate to The problem is: One is permanently surrounded b

> Communication is key. You need to present your work in terms non-developers can both understand and relate to The problem is: One is permanently surrounded by stupid people. If the business people were really smart (and those exist - they are just as rare as smart people in most other areas), I could accept the argument. Unluckily this is not the case. So presenting the work to "typical" other people (including non-developers) is like explaining Grothendieck-style algebraic geometry to a monkey.