How do you feel about forward metablogging? (A question of mareketing and usability)

I'll make the assumption that we know about Metablogging (blogging about blogging). What about forward metablogging? It's a phrase I've used maybe twice on my own site, but numbers of times have I talked about it, and how it's a destructive practice for the end-user. Forward Metablogging is a type of blogging or in other instances of user interaction where instead of linking them directly to a website being reviewed or discussed, you forward them to another article on the same site, about the same topic. Example: TechCrunch's article about ClickPass(http://www.techcrunch.com/2008/03/11/clickpass-could-change-the-way-you-surf-the-web/) doesn't directly reference ClickPass until the third paragraph, but however has the site logo affixed next to the first. Software developers should be familiar with what a perceived affordance is. If a user sees a radio button, they expect it to perform like a radio button and perform the task it says it will do. That said, you click the ClickPass button, and it takes you to another page also operated by the TechCrunch team that holds no value to a user expecting to see this ClickPass site in action. Other sites like Technorati, CNet, even CNN do this type of "bait and switch" all the time. Even links with the title of a web app or website placed directly between <a> and </a> never take you to the site itself, but to more blogs. If software performed like this, the exodus to web applications would be monumental. All of that said and keeping relevant to YC themes, from a usability front do you think forward metablogging is a good practice for users to experience who plan on running blogs based on their startups and business ideas for fear they may inadvertently do it themselves and ruin the experience of their applications?