I agree, and add that sometimes people who have a tendency to BS can surround themselves with more grounded people, so that the whole package works. Their conf

I agree, and add that sometimes people who have a tendency to BS can surround themselves with more grounded people, so that the whole package works. Their confidence and superficial knowledge can even make them seem more relatable to customers than a deeply knowledgable specialist would. In other words, an individual's value is context-dependent. It's really hard to make such crisp distinctions as in the article.