2 ms·
As an organization, you can't actually reach "your followers" on Facebook for free, because they aren't your followers. Facebook will lower and lower the reach
by dublinben 10y ago
As an organization, you can't actually reach "your followers" on Facebook for free, because they aren't your followers. Facebook will lower and lower the reach of your posts until none of your audience actually sees them. They'll gladly show your posts to more of your audience for a fee though, which is where much of their advertising revenue comes from.
Any small organization/business would be better off with an email list, so they can actually contact their audience.
- nkkollaw 10y agoA small store or organization can tell their clients: "pictures of the products are on our Facebook page, check them out". I've been trying to adopt a dog, and all shelters have a Facebook page where you can see the dogs. They wouln't have the money for building and keeping a website updated.