I see it as mistaking software for the subject. I'd guess a lot of people think the above, when they actually want "software that makes _them_ more efficient."

I see it as mistaking software for the subject. I'd guess a lot of people think the above, when they actually want "software that makes _them_ more efficient." For example, it may be more efficient for the software to break up screens into tabbed views, but certain users may find a single screen covered in controls more efficient when actually working day to day.