Rolex is a fine brand. It's a "safe" choice in the mechanical watch world. Not super high-end. Not total BS schmaltz wrapped around an off the shelf ETA movemen

Rolex is a fine brand. It's a "safe" choice in the mechanical watch world. Not super high-end. Not total BS schmaltz wrapped around an off the shelf ETA movement. What it reminds me of most as far as products go is a vintage Land Rover, Toyota Land Cruiser, pre-Chrysler Mercedes-Benz, or air-cooled Porsche. You know the brand will support and service the watch forever and you can expect to find qualified technicians all over the world. If you're buying a watch not just to show off today, but to pass down through your family, that's worth something. Rolexes generally hold their value well, are durable, keep the same style for decades, and have a relatively conservative look.