If only it were as simple as that. AMP websites get a place in the search carousel of Google. So even if your website loads faster than an AMP page, it would no

If only it were as simple as that. AMP websites get a place in the search carousel of Google. So even if your website loads faster than an AMP page, it would not be placed in the carousel - and that's Google forcing companies to adopt AMP even if they already have a fast website.