First off I doubt Mark Zuckerberg believes that load of crap for a second. Its a red herring. He's trying to sell people on some sort of 'integrity' revolution

First off I doubt Mark Zuckerberg believes that load of crap for a second. Its a red herring. He's trying to sell people on some sort of 'integrity' revolution because profile openness encourages more pageviews, better targeting on ads, increased opportunities for partnerships etc etc. He's trying to create a debate around the topic as if there's some fundamental change to human behavior occurring here, when in fact nothing has changed, in fact the necessity for privacy has been nothing but reinforced. The irony is he probably has one of the most guarded public vs private personas on facebook. Total BS