1. Fall out of love with your idea. Recognize that execution is vastly more important, and that even a killer idea in a killer app will die on the vine if it is

1. Fall out of love with your idea. Recognize that execution is vastly more important, and that even a killer idea in a killer app will die on the vine if it is not supported, marketed and managed appropriately. What you bring to the table >other< than your idea is invariably more important to its success. or 2. Bring on a technical cofounder, and explicitly divide your company between you. or 3. Learn to code.