Notes on “Predictably Irrational” by Dan Ariely

I found this particularly interesting because while the central theme appears to be about market economies, there are a lot of parallels to startup theory and practice that permeates financing and money. I actually learned a few things about how to develop my startup and steer potential customers in the right direction by understanding how they see what's readily available. In the blog entry, much less the book which after looking at the first chapter, I think I need to read.