Except that screw up may wind up costing Fortune a good chunk of change, in either lost advertising revenue from the "exclusive" or from Simon and Schuster seek

Except that screw up may wind up costing Fortune a good chunk of change, in either lost advertising revenue from the "exclusive" or from Simon and Schuster seeking damages for some contract violation. Given the size of Fortune's response and S&S getting involved, my gut tells me it's the latter.