> After all, if you're making $10 per customer per month, it's bound to be an uphill battle to convince people you should change to a business model that makes

> After all, if you're making $10 per customer per month, it's bound to be an uphill battle to convince people you should change to a business model that makes you $5 per customer per month. That's something I just didn't get. Netflix has already set the bar by pricing their content at $10/month; why can't HBO do the same? HBO Go/Now (that's another thing; why two different apps?) is $15/month, but with less content, albeit most of it better than the average Netflix title. So...it's not exactly a losing proposition for them. Why is it such an uphill battle for HBO to do this exactly?