Luxury trends filter by design. The greats are told to do something by a client, and the lesser firms copy the greats because their clients want to live like th

Luxury trends filter by design. The greats are told to do something by a client, and the lesser firms copy the greats because their clients want to live like the people that the greats design for. Edward Bernays has a great piece on this in Crystallizing Public Opinion in the explanation of how getting high end architects to include music rooms in their designs leads lesser architects to copy them and everything they do to stay current, so when the average Joe walks into the hardware store and sees a piano (another Bernays innovation), they think of getting a musical instrument in their music room in their new house, and they think the idea is their own, except for the case that the subtle nudges to spark that idea have all been carefully planned and out in place.