No reason per se... Among watch fans, those who do like Rolex like it for the history, the assumed quality, the in-house movements. Of course other brands hav

No reason per se... Among watch fans, those who do like Rolex like it for the history, the assumed quality, the in-house movements. Of course other brands have the same prestige and history, brands like Breitling, Audemars Piguet, Omega, etc... I think these brands are valued over some of the smaller brands because of history and certain recognizable designs (Audemars Royal Oak, Rolex Submariner, Omega Speedmaster, etc...). This Waldan brand looks interesting, definitely dressy watches, I'm sure they're quality. I'd say go with what you like.