4 ms·
I like this. Most large/successful aggregator travel sites feel like they've been "optimizing for revenue" for a long time. It's really informed the products i
by netcan 10y ago
I like this.
Most large/successful aggregator travel sites feel like they've been "optimizing for revenue" for a long time. It's really informed the products in very fundamental way.
AirBnB is an example of vastly better than average design. But, even here I think the site has in recent years gradually been more focused around being "revenue-optimized." People browsing tree-houses in tropical rain forests they may one day visit is not optimal when compared to the "I need 3 beds in Milan next Thursday" people. To make your KPIs go up you need to direct those people who have their credit card out already to a thing that they will pay for now. This is not bad, but it does leave an opening.
Anyway... I think there is plenty of room for a travel site that emphasizes browsing. This site is fast and feels like it wants me to just browse.
Nicely done. I wish (and predict) you success, Kevin.