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And there is no safer place to try it. When HBO launches a new series, they market to their entire viewer base and arrange/hope for more attention. When Netfl
by caseysoftware 10y ago
And there is no safer place to try it.
When HBO launches a new series, they market to their entire viewer base and arrange/hope for more attention.
When Netflix launches a new series, they know exactly what is similar to it and who watched those things, so they target those viewers first. Odds are, those viewers talk about it in their circles and word/attention spreads. If it blows up further, great! But since they knew exactly how big their starting niche was, they probably (a guess) had their ROI planning based on those.
As noted in the article of the top 10 shows googled last year, 5 were Netflix Originals. They're not just winning, they're blowing away everyone else.