Agreed. Especially that they're charging £3.99 for it. I'm also surprised to see this on BBC of all places, since Transport for London specifically makes "Baby

Agreed. Especially that they're charging £3.99 for it. I'm also surprised to see this on BBC of all places, since Transport for London specifically makes "Baby on Board" buttons for pregnant women to wear to make it more obvious for commuters. https://tfl.gov.uk/forms/23479.aspx https://tfl.gov.uk/forms/23479.aspx I think some commuters might be just oblivious to the need some of pregnant and elderly folks, without actually trying to intentionally deny them a seat. I feel that raising awareness instead of reverting to an app, is a better long-term approach. When my wife was pregnant (this was in London) she would specifically ask people if she could have their seat. Nobody ever refused, nor did they even appear annoyed. Even in very crowded carriages.