If you want to watch ITV shows without the ads use the Scottish STV Player instead of ITV Hub (or whatever they call it now?). For some odd reason they cut out

If you want to watch ITV shows without the ads use the Scottish STV Player instead of ITV Hub (or whatever they call it now?). For some odd reason they cut out the ads although you have to create an account and give them a Scottish address and postcode. Caveat/ the app sucks btw so you have to use the web version. There are occasional gems worth the effort, but not many.