Classic business case study, yes. Perhaps in direct contrast to doing everything right, unlike Intel's FDIV recall and J&J's original Tylenol recall. I'll bet

Classic business case study, yes. Perhaps in direct contrast to doing everything right, unlike Intel's FDIV recall and J&J's original Tylenol recall. I'll bet that if you do word associations with "Samsung phone" a lot of people will say "fire," "exploding" or something similar. Now if you were trying to create that association it would be great marketing, but I'm guessing Samsung's marketing department was going for a different association.