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Perhaps I'm just sensitive to it but the House of Cards placement in particular seemed really conspicuous to me. (Maybe especially because they just all had iPh
by sleepychu 10y ago
Perhaps I'm just sensitive to it but the House of Cards placement in particular seemed really conspicuous to me. (Maybe especially because they just all had iPhones in the previous season and so there were lots of iPhone shots when they used their phones).
But generally I find I notice the product placement spots because they seem out of the flow of the program, I guess they work best when the brand is more hands-off and lets the creator do it subtly.
- tantanel 10y agoI think I would have noticed far less of the placements if it hadn't been for the "warning" before the episodes. :)
- sleepychu 10y agoAmusingly I didn't notice the warning!
- kyriakos 10y agoI don't even notice them and even if I had I wouldn't mind. I mean characters will use a phone in the series, the production might as well get something out of it. It becomes a problem when the plot is built around the product placement e.g its done a lot in modern family
- DanBC 10y agoIt was pretty heavy handed in some episodes of House of Cards. https://www.youtube.com/watch?v=sGDgnp7-uck https://www.youtube.com/watch?v=sGDgnp7-uck
- kenver 10y agoOut of context like that it seems really obvious, but with the background of the character (he likes playing video games to relax), the first time I saw that it didn't seem so out of place for him to be interested in the gadgets. It does seem incredibly blatant in the clip though.
- DanBC 10y ago> (he likes playing video games to relax) No, he likes playing video games on his PLAYSTATION(TM) to relax, and it feels like this bit of character detail was kludged in purely to satisfy the product placement requirement. It's obvious that with a different sponsor the character would have had different behaviours.
- xapata 10y agoI dunno about that. The dialogue felt natural to me.
- Diederich 10y agoI've only watched a few episodes of House of Cards, and none of them were this episode. I can see why you'd consider it heavy handed. Had I watched that in the episode proper, it would have set off the 'placement ad!' bell in my head. However, as stated elsewhere, that's orders of magnitude less invasive than a real ad., and it would not break the flow of the show, for me, at all. It's really the same kind of exchange I have actually been involved with many times in real life.
- tallanvor 10y agoI've just started watching House of Cards this month, and there is a disclaimer from Netflix that the show contains product placements, so at least they're being honest about it.
- rocgf 10y agoIANAL but I also think it might be illegal not to disclaim it in certain places. Not sure about UK, but it definitely is in certain European countries.
- efdee 10y agoBelgium is one of those countries. We have a little PP logo displayed at the start of shows that contain product placement.
- gcp 10y agoAh, so that's what that means!
- ciaranm 10y agoApparently there's a logo that has to be run before & after the show - but only if the show is made in the UK - https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-c...
- jdormit 10y agoFWIW, I watched House of Cards in the the US and did not see any disclaimers about product placement.
- transcranial 10y agoI actually played the amazing game Monument Valley after seeing it in House of Cards. Although from what I can recall this wasn't paid placement so much as the writers just loved the game.
- sleepychu 10y agoI just looked that up because I couldn't believe it. What? It's so ham fisted!
- dexterdog 10y agoTo be fair, actors often use their own phones and those tend to be iPhones far more often than they are with the general population.