You don't buy a Rolex to tell the time. You buy a Rolex to tell the world. Mechanically, they're mostly pretty average. But they are a Veblen good for sure, an

You don't buy a Rolex to tell the time. You buy a Rolex to tell the world. Mechanically, they're mostly pretty average. But they are a Veblen good for sure, and some people treat them as an investment. Personally I hate divers/chronos and don't want to lost a significant sum of money when I break one or have one stolen, so I have a nice collection of <$200 quartz watches.