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In that case, I'm dead sure that a lot of their customers will return to piracy.
by thomasz 10y ago
In that case, I'm dead sure that a lot of their customers will return to piracy.
- hkmurakami 10y agoHow many is a lot? If the proportion of revenue increase outweighs subscriber loss, it's still worth inserting ads.
- Freak_NL 10y agoOnly if all competitors did the same. Unlike cable or terrestrial broadcast television, with Netflix the consumer has choice and can simply go to a competitor (this includes piracy). If Netflix starts experimenting with advertisements, they will give competitors a chance to move in on the subscribers that won't stand for it. Losing subscribers is fine if they don't go anywhere else (because they can't), but losing subscribers to a competitor is a risky move.