4 ms·

Why Kickstarter's design kicks ass (take note Diaspora)

25 points by vv 16y ago

Ixiaus 16y ago
This should have just been a link to Kickstarter without mention of Diaspora... I like Kickstarter though.
- RobKohr 16y ago
  I think it is about how one succeeds where another fails, not about about kickstarter.
RobKohr 16y ago
Don't know why but this struck a cord with me. I realize on home pages of systems I just list features. I updated my flash card site, http://cueflash.com http://cueflash.com with similar copy. (Check out http://dev.cueflash.com/ http://dev.cueflash.com/ to see the old copy). Feel free to comment if you think it could be improved (I am not much of a marketer).
- mdolon 16y ago
  I like the concept of the site however I want to see what using the virtual cards is like without having to sign up first. I would also recommend a redesign, as certain elements could definitely be realigned to make the experience of using the site better. If you improved on the design and usability, I could see myself recommending this to my friends. If you'd like, shoot me an e-mail and I can provide some more info on how to better realign the site.
novum 16y ago
Honestly, editorializing link titles is just...tacky. The least you can do for content creators is to link them accurately.
- spudlyo 16y ago
  I wonder if this story would have seen daylight with the headline "Kickstarting your marketing". The headline is an editorial decision that you, the HN submitter, get to make, and I disagree that it is always tacky -- although I won't argue this particular case. Novum may not have respected the author's link title, but he did help popularize his content.
  - novum 16y ago
    > Novum may not have respected the author's link title, but he did help popularize his content. Pardon? Anyway, it occurs to me that there are also other ways of respecting the author's link, like using the author's original short url (if any).
jfager 16y ago
Fundable had much bigger problems than a bad front page design. Kickstarter has been doing alright, but this is the first time they've really made a big public splash, and it's pretty clear that Facebook and Diaspora are driving that attention. This post seems like a weird post-hoc explanation that's ignoring the obvious.
- vv 16y ago
  Kickstarter's had a very impressive rise prior to Diaspora. They had over a quarter million UVs in March according to compete (http://siteanalytics.compete.com/kickstarter.com/ http://siteanalytics.compete.com/kickstarter.com/), up 100% over the prior month. With a quick look at the site to can see lots of ~$10k project are getting funded all the time. That's revolutionary. In my original post, I acknowledged Fundable had bigger problems: Now it’s important not to overlook all the other things that might have caused one business to succeed where another failed. If you google “Fundable” you’ll see they made a number of execution missteps. Fundable also didn’t have the advantage of launching in a time when high quality video creation is so easy and sharing is so powerful over platforms such as Twitter and, well, Facebook. Nevertheless, it’s great to see a venture that’s executed well and in Kickstarter’s case its competency certainly extends to its design.
DTrejo 16y ago
I'd love to read more about how to pitch effectively to users. Anyone have articles they'd recommend?

25 points by vv 16y ago

Ixiaus 16y ago

This should have just been a link to Kickstarter without mention of Diaspora... I like Kickstarter though.

RobKohr 16y ago
I think it is about how one succeeds where another fails, not about about kickstarter.

RobKohr 16y ago

Don't know why but this struck a cord with me. I realize on home pages of systems I just list features. I updated my flash card site, http://cueflash.com http://cueflash.com with similar copy. (Check out http://dev.cueflash.com/ http://dev.cueflash.com/ to see the old copy). Feel free to comment if you think it could be improved (I am not much of a marketer).

mdolon 16y ago
I like the concept of the site however I want to see what using the virtual cards is like without having to sign up first. I would also recommend a redesign, as certain elements could definitely be realigned to make the experience of using the site better. If you improved on the design and usability, I could see myself recommending this to my friends. If you'd like, shoot me an e-mail and I can provide some more info on how to better realign the site.

novum 16y ago

Honestly, editorializing link titles is just...tacky. The least you can do for content creators is to link them accurately.

spudlyo 16y ago
I wonder if this story would have seen daylight with the headline "Kickstarting your marketing". The headline is an editorial decision that you, the HN submitter, get to make, and I disagree that it is always tacky -- although I won't argue this particular case. Novum may not have respected the author's link title, but he did help popularize his content.
- novum 16y ago
  > Novum may not have respected the author's link title, but he did help popularize his content. Pardon? Anyway, it occurs to me that there are also other ways of respecting the author's link, like using the author's original short url (if any).

jfager 16y ago

Fundable had much bigger problems than a bad front page design. Kickstarter has been doing alright, but this is the first time they've really made a big public splash, and it's pretty clear that Facebook and Diaspora are driving that attention. This post seems like a weird post-hoc explanation that's ignoring the obvious.

vv 16y ago
Kickstarter's had a very impressive rise prior to Diaspora. They had over a quarter million UVs in March according to compete (http://siteanalytics.compete.com/kickstarter.com/ http://siteanalytics.compete.com/kickstarter.com/), up 100% over the prior month. With a quick look at the site to can see lots of ~$10k project are getting funded all the time. That's revolutionary. In my original post, I acknowledged Fundable had bigger problems: Now it’s important not to overlook all the other things that might have caused one business to succeed where another failed. If you google “Fundable” you’ll see they made a number of execution missteps. Fundable also didn’t have the advantage of launching in a time when high quality video creation is so easy and sharing is so powerful over platforms such as Twitter and, well, Facebook. Nevertheless, it’s great to see a venture that’s executed well and in Kickstarter’s case its competency certainly extends to its design.

DTrejo 16y ago

I'd love to read more about how to pitch effectively to users. Anyone have articles they'd recommend?