There is a beautiful introduction in the book They Became What They Beheld by Edmund Carpenter, who was a student of Marshall McLuhan back in the day. The relev

There is a beautiful introduction in the book They Became What They Beheld by Edmund Carpenter, who was a student of Marshall McLuhan back in the day. The relevant part I'm thinking of: > If you address yourself to an audience, you accept at the outset the basic premises that unite the audience. You put on the audience, repeating cliches familiar to it. But artists don't address themselves to audiences; they create audiences. The artist talks to himself out loud. If what he has to say is significant, others hear & are affected.