I can understand why they would want to convince everyone to use HTTPS to restrict access of your data from their competitors, but it limits the data they can c

I can understand why they would want to convince everyone to use HTTPS to restrict access of your data from their competitors, but it limits the data they can collect as well. HTTPS has stricter cross domain policies so their ads would gather less information and their Fiber ISP would no longer be able to collect data by tapping connections. But on average, I think you're right that HTTPS would restrict more of your data to Verizon etc than to Google.