The headline is kinda reductive, but the actual article is fair (in my opinion), and basically argues that homogenized design + layout is a net win for consumer

The headline is kinda reductive, but the actual article is fair (in my opinion), and basically argues that homogenized design + layout is a net win for consumers on ubiquitous platforms like these: In that light, copying Facebook registers as even less of a cop-out. “People keep expecting these sites to look similarly and for them to interact with them similarly,” says CU Boulder’s Brian Keegan, a specialist in human-computer interaction. (Also, considering the copious amounts of product design that Facebook/Instagram has taken from, say, Snapchat, it's not as if they're on a high horse in this regard.)