Arrington's post with excerpts is exploitative of Fortune. Once you've read the TechCrunch post, there's no value left in reading the Fortune articles. Sure, it

Arrington's post with excerpts is exploitative of Fortune. Once you've read the TechCrunch post, there's no value left in reading the Fortune articles. Sure, it great for selling the book, but the magazine is screwed. On the fortune side, they were not clear about whether they're promoting the book or the magazine, since their editor is the author, so Arrington has a legitimate excuse by arguing that he's just not very smart and was confused by the distinctions.