I don't think there is any intent to be misleading. I agree that reading this blog by itself is jumping into the middle of the conversation, and terms are not

I don't think there is any intent to be misleading. I agree that reading this blog by itself is jumping into the middle of the conversation, and terms are not explained. The multi-verse has been discussed there for years, so occasional readers may assume it is the many-worlds stuff, but it is a very different beast.