4 ms·

This is just what marketing looks like in the 21st century. You have to have a wow factor for people to notice you. I would suggest never trusting any announcem

This is just what marketing looks like in the 21st century. You have to have a wow factor for people to notice you. I would suggest never trusting any announcement/trailer/teaser for anything to be honest; their aim is only to show you an 'experience' which entices you, something that makes you want to come back for more and spend money on it.

probablybroken 10y ago
I think it's certainly been the case with a lot of kickstarter projects and certain startups. There's so much pressure on people to realise short term success, and so many people willing to believe in it.
- hacker_9 10y ago
  While true this is really just a response to what the big companies have been doing for a long time. Some off the top of my head: MS Kinect trailer [1], and Hololens [2], also Ubisoft games with realistic graphics at E3 that were later downgraded [3]. [1] https://www.youtube.com/watch?v=p2qlHoxPioM https://www.youtube.com/watch?v=p2qlHoxPioM [2] https://www.youtube.com/watch?v=aThCr0PsyuA https://www.youtube.com/watch?v=aThCr0PsyuA [3] https://www.youtube.com/watch?v=xNter0oEYxc https://www.youtube.com/watch?v=xNter0oEYxc
  - throwanem 10y ago
    I mean Watch Underscore Dogs was trash anyways, I get what you're saying but I almost don't even blame them for the E3 thing because how else were they going to polish that turd? ...and from the video I see that it's not just Watch Underscore Dogs by a long shot! It's weird to me that they keep pulling this nonsense, when amazing graphics are probably one of the biggest draws for Ubisoft Game. Maybe they're just banking on a steady supply of new gamers not savvy enough to realize that all Ubisoft games are Ubisoft Game.
    - majewsky 10y ago
      Downvoted for insistence on nagging about the underscore.
      - throwanem 10y ago
        Underscores qua underscores are not a problem. But the underscore in the name of Watch Underscore Dogs is worth calling out for the way it underscores the absurd degree of edgewank throughout the game.
simonh 10y ago
Various brands of snake oil have been on the market for a very, very long time.

probablybroken 10y ago

I think it's certainly been the case with a lot of kickstarter projects and certain startups. There's so much pressure on people to realise short term success, and so many people willing to believe in it.

hacker_9 10y ago
While true this is really just a response to what the big companies have been doing for a long time. Some off the top of my head: MS Kinect trailer [1], and Hololens [2], also Ubisoft games with realistic graphics at E3 that were later downgraded [3]. [1] https://www.youtube.com/watch?v=p2qlHoxPioM https://www.youtube.com/watch?v=p2qlHoxPioM [2] https://www.youtube.com/watch?v=aThCr0PsyuA https://www.youtube.com/watch?v=aThCr0PsyuA [3] https://www.youtube.com/watch?v=xNter0oEYxc https://www.youtube.com/watch?v=xNter0oEYxc
- throwanem 10y ago
  I mean Watch Underscore Dogs was trash anyways, I get what you're saying but I almost don't even blame them for the E3 thing because how else were they going to polish that turd? ...and from the video I see that it's not just Watch Underscore Dogs by a long shot! It's weird to me that they keep pulling this nonsense, when amazing graphics are probably one of the biggest draws for Ubisoft Game. Maybe they're just banking on a steady supply of new gamers not savvy enough to realize that all Ubisoft games are Ubisoft Game.
  - majewsky 10y ago
    Downvoted for insistence on nagging about the underscore.
    - throwanem 10y ago
      Underscores qua underscores are not a problem. But the underscore in the name of Watch Underscore Dogs is worth calling out for the way it underscores the absurd degree of edgewank throughout the game.

simonh 10y ago

Various brands of snake oil have been on the market for a very, very long time.