One big learning curve for me in business has been that "cashing the cheque" on benefits is much harder than creating benefits. For example, we improve the effi

One big learning curve for me in business has been that "cashing the cheque" on benefits is much harder than creating benefits. For example, we improve the efficiency of an engineering appointment by 5%!!! wooot! Bonus time.... except it turns out that engineers do three appointments a day, and have a lunch break and saving 15% of their time doesn't enable a new appointment. The end! Now in a big company you have quite a few situations where marginal gains do cross the line and allow you to save real money or bank real revenue, but in little companies not so much. New tech for SMB's need to really change the picture to have a positive impact.