#3 is basically zero rating, which is another form of discrimination, a way for the ISP to play gatekeeper and favorites. We, as a society, do not want that.

#3 is basically zero rating, which is another form of discrimination, a way for the ISP to play gatekeeper and favorites. We, as a society, do not want that. As to dynamic bandwidth offerings, there is no need for the content provider to pay for this or administer it. They are an unnecessary layer of friction. The ISP can provide a portal for the end customer to self provision whatever bandwidth they want.