How's that related to you costs? The primary expense has always been the cost of talent and "cost of sales". Employees time and marketing/advertising. Paul assu

How's that related to you costs? The primary expense has always been the cost of talent and "cost of sales". Employees time and marketing/advertising. Paul assumes that programmers will work for free (or for very little) because they're founders, but doesn't address the other big one. Well, he saves a ton of money on free YC-backed PR, but even his model breaks down if you need more than 2-4 programmers to deliver even a prototype, or if your idea/business depend heavily on graphics designers or rely on complex distribution channels (even within the web). In fact if you way back, there was another time when a couple of guys in a garage could do it all. Gates and Allen did it. Jobs and Woz did it. In history of personal computing there was always one or two guys who did it first without bunch of money: nearly every piece of traditional desktop application has that guy. Equipment and infrastructure costs have never been prohibitive since the invention of a PC. As web applications grow the history will repeat itself: instead of two guys building it you'll need 20, just like it did with desktop software and games. There are only brief windows of opportunity for a "little guy" and they only come some major breakthrough in technology comes along.