This is how companies have learned to act. Implement something for their benefit and the masses who don't care. When called out point to an a setting somewhere

This is how companies have learned to act. Implement something for their benefit and the masses who don't care. When called out point to an a setting somewhere and call it a non-issue, "you can turn this on if you care". So they do what they want and can easily deflect all criticism. Facebook is not the first here and certainly not the last.