We sell SaaS to many SMBs and larger enterprises. I overall agree with the assessment here, many customers might not be fully happy with their investment becau

We sell SaaS to many SMBs and larger enterprises. I overall agree with the assessment here, many customers might not be fully happy with their investment because they can not properly calculate ROI. A lot of the SMBs tend to focus on cutting costs when it comes to making business decisions. As a SaaS provider, when our technology enables extreme growth of their business, they get increasingly frustrated at the rising charges for usage of our software. The more sophisticated enterprises we work with are really great at calculating their ROI, projecting costs and generally think much more on an investment basis than looking at cutting costs as the sole tool to improve profits.