well there is a genuine need for a short url. But instead of aws.amazon.com/s3 I would say aws.amazon.com/storage would have been a good tradeoff, and similarl

well there is a genuine need for a short url. But instead of aws.amazon.com/s3 I would say aws.amazon.com/storage would have been a good tradeoff, and similarly for the other services just use the dictionary word of the service. "AWS" already has "service" in the acronym, so no need to repeat "S" or "service" for every sub-service of "Amazon Web Services".