This often is a euphemism for "making money is good". Except for the worst cases of rents (or scams), if you're making money, this means someone found what you

This often is a euphemism for "making money is good". Except for the worst cases of rents (or scams), if you're making money, this means someone found what you do valuable, so hey, you're creating value. The tacit corollary is, if you're not making money, you're not creating much value (not logically correct obviously, but here it goes). So one should define how you measure value, and what cost (social, externalities etc.) we should be ready to accept for each type of value.