This is great news... I'm normally not always a fan of Google's every move but when they use their position to encourage a better web, their power is awesome an

This is great news... I'm normally not always a fan of Google's every move but when they use their position to encourage a better web, their power is awesome and we can look forward to the effects. The headline was confusing. Google has started using intrusive pop-up ads to penalize mobile sites? This writing has clarity issues. >Web pages need ads to operate, but... Plenty of web pages (websites?) are operated without ads, out of love for a topic, desire to build a name, or other reasons. Web pages don't NEED ads. Well some have been built to rely on them, and can only survive with ads, but certainly not all web pages. Aside from that and the headline, great level of detail in this article about the exceptions, the general sizes, and the rollout.