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Marketing teams are usually data driven rather than user experience driven. How does one counter the argument that "anecdotal evidence suggests people who sign

• LordDragonfang 10y ago
  Do these people ever consider that they might have their causation backwards?
  • webartisan 10y ago
    Of course, and this does get pointed out to them. But it's easier for them to extrapolate data and say, hey, we couldn't get emails of xxx thousand users, so we lost xxx amount, vs our argument that they probably lost a number of users who were annoyed by the popup. Except, you can count conversions, but you can't "measure annoyance"
  • webartisan 10y ago
    Of course, and this does get pointed out to them. But it's easier for them to extrapolate data and say, hey, we couldn't get emails of xxx thousand users, so we lost xxx amount, vs our argument that they probably lost a number of users who were annoyed by the popup. The fact is, that you can count conversions, but you can't "measure annoyance". And hence, the argument rests.