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One of my lobby conversations at a SEM conference dealt with those quick survey popups. The guy I was talking to swore that by putting one on their landing page
by enjo 10y ago
One of my lobby conversations at a SEM conference dealt with those quick survey popups. The guy I was talking to swore that by putting one on their landing pages conversion increased by like 30%. His theory was that it helps to refocus users who are about to bounce. Give them a second to digest the page and right before they click the back button bring SOMETHING up to grab their attention. They'll just click the survey away and will come back to the page fresh again.
I've never tested it, so I have no idea if it works. It's an interesting hypothesis at least.
- nerdponx 10y agoShould be easy enough to A/B test.
- greglindahl 10y agoIt could even be true, for his customers. For all you know, he sells inflatable sex dolls, and it's important to focus users to get that sale. The tactics that work for sites selling more mainstream products are probably different.
- rhizome 10y agoThe guy I was talking to swore that by putting one on their landing pages conversion increased by like 30%. Yeah, they all say that. The question is: if that's true, then why aren't more sites using "survey popups'?