The problem with Uber paying subsidies now to build a brand is that for people paying attention to them their actions independent of the drivers are building ev

The problem with Uber paying subsidies now to build a brand is that for people paying attention to them their actions independent of the drivers are building even more of one. Living in an area covered by both Lyft and Uber (and probably with many/most drivers working both), I will pretty much exclusively use Lyft - and I pay more for it as well, as I've tipped the drivers on every one of my rare trips. In the long term I expect their prices to rise to the point where it's more comparable to taxi services, but they still have some advantages there at least to my mind.