I really wonder how much of it was timing. Startups with very little to lose aren't going to pay for support contracts on open source software. That takes est

I really wonder how much of it was timing. Startups with very little to lose aren't going to pay for support contracts on open source software. That takes established companies with SLAs, or quantified dollars lost per minute of downtime, or companies that just can't hire fast enough and too much work to do to bother with investigating DB issues. But these companies that would pay aren't going to roll out new products on a database only a few folks have heard of. Let's suppose in an alternate universe Slava had made Rethink his hobby project and it had taken ten years to get to where it is today. Even then, companies that had taken a gamble on it may still be a few years out from where the survivors can (and it would make economic sense to) buy a support contract, but their runway would have potentially carried them into the sweet spot of having early adopters become paying customers.