Two possible ways Uber may expand the market, based on what I've seen in Chicago: * Uber seems to do a much better job of serving non-wealthy & minority neighb

Two possible ways Uber may expand the market, based on what I've seen in Chicago: * Uber seems to do a much better job of serving non-wealthy & minority neighborhoods. I can't find an online source, but distinctly remember a local NPR report that claimed over 2MM Uber rides originated or concluded in an underserved neighborhood, vs. about 200,000 taxi rides. * Anecdotally, Uber's superior experience is changing behavior. Despite having a thriving taxi industry, hailing a taxi is very unpredictable. If it's cold, raining, a busy night, too early, too late, or rush hour, you may be waiting a long time even in a well-served neighborhood. Uber practically guarantees a ride, meaning that I and my friends are far more likely to venture out. Overall demand for transport seems to have increased. * Similarly, the reliability of ride sharing services permits many people to avoid car ownership all together. Zip + Uber/Lyft is a very compelling and affordable alternative to car payments, fuel, rented parking and insurance.