> they'll open up the biggest transport market ever created And others will see the opportunity and jump in to compete on a market Uber spent all it's money to

> they'll open up the biggest transport market ever created And others will see the opportunity and jump in to compete on a market Uber spent all it's money to create. And there will be very little Uber can do to stop them. Perhaps, Uber may be able to be a few percent more efficient if they have more cars around and more data to use for predictions. The question is can uber be materially cheaper with it's data in the long term?