"Greenwashing" is one common example: https://en.wikipedia.org/wiki/Greenwashing https://en.wikipedia.org/wiki/Greenwashing It can also apply to anything that

"Greenwashing" is one common example: https://en.wikipedia.org/wiki/Greenwashing https://en.wikipedia.org/wiki/Greenwashing It can also apply to anything that a culture considers virtuous or trendy, though.