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Imagine how they would react if Mozilla changed their logo to some non-font design? "What are we supposed to call them now? Circle? Circle square-rectangle? Wh
by notheguyouthink 10y ago
Imagine how they would react if Mozilla changed their logo to some non-font design?
"What are we supposed to call them now? Circle? Circle square-rectangle? What is the world coming to, why would they call themselves Circle!"
- pmontra 10y agoNon-font designs don't have these problems. Mercedes' three pointed star logo doesn't leave anybody puzzled about the spelling of their name. They have to ask for the name, then it's easy. Letters induce people thinking that the name of the company is what they see in the logo. Imagine you know about a new company from its logo C0mp4ny. I think everybody would assume that the name of the company is C0mp4ny, not Company.